Strategic Advisory & Digital Transformation Leadership
Consultant / Digital Transformation Lead — DirSec
Led the UI/UX design and full-stack website development for DirSec, a cybersecurity and IT solutions provider, resulting in significant growth in traffic, leads, and online visibility.
- Directed a multidisciplinary team in designing and implementing a responsive WordPress website hosted on WP Engine, ensuring fast load times, robust security, and reliable performance.
- Oversaw UI/UX improvements to create an intuitive, professional interface aligned with DirSec’s brand and business objectives.
- Implemented SEO strategies and optimized website architecture, resulting in a 150% increase in site traffic and 100% growth in organic search queries.
- Developed lead capture and conversion mechanisms, doubling daily sales and increasing average daily leads by 200%.
- Collaborated with stakeholders to align the digital strategy with business goals, positioning DirSec as a trusted authority in secure IT solutions.
A high-impact leadership project combining UX oversight, technical development, and SEO strategy to elevate DirSec’s digital presence and business outcomes.
Consultant, UI/UX & Full-Stack Development — Kinder Morgan
Oversaw the design, development, and deployment of an internal GIS-based pipeline integrity management platform, coordinating closely with stakeholders and an interdisciplinary team.
- Directed UI/UX strategy, front-end development (React), and back-end integration (Python, SQL) to build an accessible and visually intuitive GIS platform for pipeline asset monitoring.
- Translated complex spatial datasets into interactive map layers with multiple viewing modes (road, aerial, dark theme) and measurement tools.
- Implemented bespoke functionalities for layer styling, filtering, and sorting to support regulatory compliance and risk management.
- Facilitated cross-functional collaboration between stakeholders, engineering, and design teams to ensure alignment on safety, usability, and operational requirements.
- Enhanced decision-making by visualizing maintenance requirements, predicting environmental risks, and supporting geographically-informed business strategies.
- Delivered a scalable internal platform that improved efficiency, reduced operational risk, and standardized pipeline monitoring processes.
A strategic technology initiative combining GIS, data visualization, and full-stack development to modernize internal pipeline integrity management and operational safety.
Consultant, Digital Transformation Lead — Sweet Paris Crêperie & Café
Oversaw the full digital transformation of Sweet Paris’ brand and franchise websites, managing a multidisciplinary team to enhance UI/UX, e-commerce functionality, and overall online presence, resulting in measurable business growth.
- Directed the redesign of the main website and franchise portal, ensuring cohesive branding and intuitive user experience across platforms.
- Guided integration of e-commerce features via ToastTab, Google Reviews, and social media feeds to improve conversions and customer engagement.
- Implemented analytics tools to monitor visitor behavior, identifying trends such as mobile dominance (86% of traffic) and content engagement to inform marketing and site improvements.
- Collaborated with internal stakeholders to align digital strategy with business objectives, resulting in increased franchise expansion and enhanced web visibility.
- Delivered a responsive, modern, and data-driven platform that strengthened the brand’s digital identity and supported business growth.
A strategic leadership project combining UX oversight, e-commerce integration, and performance analytics to drive measurable expansion and engagement.
Consultant, UI/UX & Digital Innovation Lead — Vapor Point
Led the development and UI/UX redesign of Vapor Point’s website, overseeing a multidisciplinary team and integrating interactive 3D models to showcase the company’s environmental technology portfolio.
- Directed a 3D-enhanced web experience, collaborating closely with product designers to accurately represent complex technology solutions online.
- Managed full-stack web development using Node.js, GitHub, Heroku, and Cloudflare to ensure real-time performance, security, and reliability.
- Integrated Salesforce for lead management and optimized SEO to drive engagement and conversion across the platform.
- Oversaw design and user experience strategy, creating an interactive, immersive, and visually engaging platform that strengthened brand positioning.
- Delivered a measurable increase in engagement and lead generation, demonstrating the business impact of innovative digital solutions.
A forward-thinking project combining UI/UX leadership, 3D modeling, and full-stack development to elevate the company’s digital presence and industry leadership.
Consultant, Digital Platform & Web Development — UT Health, Texas
Led the development of interactive websites for multiple public health initiatives, translating complex healthcare objectives into engaging digital experiences for community outreach and education.
- Managed full project lifecycle including stakeholder communication, UX/UI design, web development, and coordination with community outreach teams.
- Developed platforms for campaigns including "Own Every Piece," "Harris SAVES," "All For Them," and "Take Care Texas," targeting preventive health, vaccination awareness, and community wellness.
- Implemented user-centered design and interactive tools to improve accessibility, engagement, and comprehension of critical health information.
- Collaborated with multidisciplinary teams to ensure content accuracy, campaign goals alignment, and seamless integration with public health initiatives.
- Enhanced outreach effectiveness by creating digital experiences that increased program participation, awareness, and community engagement.
- Delivered scalable and maintainable solutions that set a new standard for UT Health’s digital initiatives, strengthening the connection between healthcare providers and urban/inner-city communities.
A high-impact portfolio of projects combining digital strategy, web development, and public health innovation to drive measurable improvements in community health awareness.
Consultant / Digital Platform Lead — John Fontaine, Jr. Charity (JFJC)
Led the UI/UX and website development for JFJC, creating a digital platform to support the BrainAbouts program and expand youth outreach through schools nationwide.
- Managed a multidisciplinary team to design and implement a WordPress-based website optimized for event management, donations, and curriculum dissemination.
- Oversaw front-end and back-end development, ensuring a responsive, secure, and scalable platform hosted on WP Engine.
- Collaborated with nonprofit stakeholders to align digital strategy with program objectives, increasing adoption of the BrainAbouts curriculum across multiple schools.
- Enhanced online engagement and user experience, enabling efficient program participation and community interaction.
- Delivered a platform that facilitated growth in donations, expanded program reach, and strengthened the nonprofit’s digital presence.
A strategic project combining UI/UX leadership, web development, and digital engagement to drive measurable impact for youth-focused educational initiatives.
Consultant / Digital Platform Lead — Remember The Fallen (Nonprofit)
Led the UI/UX design and website development for Remember The Fallen, a nonprofit supporting families of fallen first responders, creating a secure, accessible, and donor-focused online platform.
- Directed a multidisciplinary team to redesign the nonprofit’s website on WordPress, ensuring scalability, flexibility, and an intuitive user experience.
- Implemented secure donation processing through Stripe and optimized site performance with WP Engine hosting and Cloudflare CDN for fast load times and DDoS protection.
- Enhanced search engine visibility and integrated a merchandise shop to expand fundraising capabilities and online engagement.
- Oversaw front-end and back-end development workflows, aligning technical strategy with organizational goals to maximize donations and community reach.
- Delivered a responsive and user-centric platform that strengthened donor engagement, improved operational efficiency, and amplified the organization’s mission-driven impact.
A strategic leadership project combining web development oversight, UI/UX direction, and secure payment integration to enhance fundraising and honor the legacy of first responders.
Consultant / Digital Platform Lead — Lead ‘n Glass (Glass Manufacturer & Supplier)
Oversaw the UI/UX design and website development for Lead ‘n Glass, enhancing their e-commerce capabilities and overall digital presence while collaborating closely with company stakeholders.
- Led a multidisciplinary team to redesign the website using WordPress and WooCommerce, creating a scalable, intuitive, and visually engaging online store.
- Directed front-end and back-end development efforts, ensuring seamless integration of product catalogs, secure payment gateways, and inventory management features.
- Collaborated with stakeholders to align digital strategy with business objectives, contributing to increased online sales and operational efficiency.
- Implemented a responsive, user-friendly interface that optimized the shopping experience across devices and improved customer engagement.
- Delivered a robust digital platform that supported business growth, ultimately aiding the company in securing financing for a new facility.
A high-impact digital transformation project combining e-commerce strategy, UI/UX leadership, and web development to modernize and expand the company’s online presence.
Consultant, Machine Learning & Platform Development — University of Houston, Chemistry Department
Designed and developed MatLearn, a web-based machine learning platform to assist chemists in predicting new chemical compounds and guiding solid-state synthesis.
- Developed interactive predictive tools using Flask, Python, scikit-learn, and Matplotlib to model binary and ternary chemical systems, enabling rapid exploration of material properties.
- Built a responsive front-end with HTML, CSS, and JavaScript for intuitive user interaction and visualization of chemical formation predictions.
- Hosted and maintained the platform on AWS for scalable access and reliable performance, streamlining experimental workflows for researchers.
- Applied machine learning models to generate real-time diagrams with predictive markers and confidence indicators, assisting chemists in identifying optimal compound compositions.
- Simplified complex data analysis, allowing researchers to focus on promising materials, reduce trial-and-error, and accelerate discovery.
- Collaborated closely with chemists and departmental stakeholders to translate research objectives into functional, user-friendly platform capabilities.
A high-impact project combining AI, data visualization, and web development to innovate research in material chemistry and computational compound prediction.
Consultant, Project Lead — SESCO Cement
Oversaw the end-to-end digital transformation of SESCO Cement’s website, managing a multidisciplinary team to deliver an interactive, user-focused platform that reflects the company’s leadership in sourcing, manufacturing, and distribution.
- Directed the team responsible for UI/UX, front-end development, and website architecture to modernize and enhance SESCO’s online presence.
- Guided the implementation of interactive features and tools, including a GIS-enabled 'Find a Dealer' feature, improving user experience and accessibility.
- Ensured product showcasing, project history, and e-commerce SEO were optimized while maintaining a minimalistic and professional design aesthetic.
- Coordinated with internal stakeholders to align the digital platform with brand strategy, content accuracy, and business objectives.
- Delivered a scalable and engaging web platform that strengthened SESCO’s digital identity and highlighted their innovation in the cement industry.
A strategic leadership initiative combining project management, digital oversight, and cross-functional coordination to elevate SESCO Cement’s online presence.
Consultant, Digital Transformation Lead — Westbrook Energy Group
Led the end-to-end digital transformation of Westbrook Energy Group’s web presence, including three separate company websites, overseeing UI/UX design, development, and strategy.
- Directed a multidisciplinary team in the development of Westbrook Manufacturing, Federal Flange, and related subsidiary websites, ensuring consistent branding and user-friendly design.
- Oversaw front-end and back-end development using Node.js, Heroku, Cloudflare, and GitHub for scalable, secure, and performant websites.
- Enhanced user experience through intuitive navigation, interactive product catalogs, and streamlined request-for-quote systems, improving engagement and conversion rates.
- Implemented analytics to measure digital impact, achieving a +220% increase in daily impressions for Federal Flange post-launch.
- Worked closely with executives to align digital initiatives with business objectives, strengthening market position and supporting a successful company acquisition.
A high-impact project demonstrating leadership in digital transformation, full-stack web strategy, and UX innovation across a complex industrial enterprise.
Consultant, VR Experience Lead — Apollo 11 50th Anniversary (NASA / JSC Federal Credit Union)
Developed and led the creation of a high-impact virtual reality experience celebrating the 50th anniversary of the Apollo 11 moon landing, showcased at Space Center Houston.
- Conceived the full creative direction for the VR experience, including user perspective, environment layout, and interactive flow.
- Led development using Unity, collaborating with stakeholders at JSC Federal Credit Union to align technical execution with brand goals.
- Designed the physical booth layout and managed all VR hardware integration, calibration, and event-day operations.
- Experience attracted overwhelming attendance; expanded from one to two VR headsets due to demand, with lines extending through the venue.
- Achieved significant community engagement with over 1,100+ participants and an estimated 80,000+ social media impressions.
- Supported measurable business growth for the sponsor: +5.2% equity and +4.2% deposit growth (per 2019 Annual Report).
- Delivered an immersive lunar landing simulation that placed participants on the Moon’s surface, viewing the Apollo rover and Earth at accurate scale.
A high-visibility project that combined creative direction, VR development oversight, technical deployment, and experiential design to deliver a standout activation tied to NASA’s legacy.
Consultant / Mobile App Development Lead — Hope & Healing Center Institute (HHCI)
Led the UI/UX design and mobile app development for Gateway to Hope, a faith-based mental health education platform, creating an intuitive, accessible resource for trainees, teachers, and affiliates.
- Directed a multidisciplinary team to design and implement a cross-platform mobile application for iOS and Android, integrating key educational materials including videos, quizzes, and PDFs.
- Oversaw integration with Quickbase and LearnDash API, enabling seamless access to referral networks and course content without disrupting existing workflows.
- Developed a responsive, user-friendly interface that facilitated navigation, engagement, and real-time access to mental health training resources.
- Collaborated closely with internal stakeholders and subject-matter experts to align app functionality with organizational goals and user needs.
- Delivered a secure, scalable, and feature-rich platform supporting ongoing education, community engagement, and operational efficiency.
A strategic leadership project combining mobile development, UI/UX oversight, and workflow integration to enhance access to mental health education and resources.
Led the creation of an AI-powered national recruiting platform to solve a critical shortage of skilled automotive technicians across 200+ franchise locations.
- Developed one of the earliest (2019) AI-enhanced recruiting sites in the automotive services industry, integrating IBM Watson for intelligent job matching and real-time applicant guidance.
- Designed the full user experience, site architecture, and content flow to align with Christian Brothers Automotive’s culture of honesty, integrity, and community service.
- Leveraged Smart Recruiter APIs to build a dynamic job search engine with city-level indexing, ensuring mechanic job listings ranked prominently in search engines.
- Deployed a highly scalable solution across franchise locations, reducing hiring times and improving candidate quality metrics.
- Enhanced the company’s national digital presence, significantly improving talent acquisition and operational growth.
A forward-looking project combining AI, digital strategy, and UX leadership to address nationwide recruitment challenges in the automotive industry.
Consultant, Digital Strategy & UX — Huntin’ & Fishin’ Club
Directed UI/UX design, website redevelopment, and digital engagement strategy for a high-end membership club, enhancing brand positioning and member experience.
- Oversaw redesign of membership portal with member-first experience, incorporating event calendars, content feeds, and private club communication tools.
- Developed responsive design across desktop, tablet, and mobile, improving accessibility and engagement for members.
- Implemented analytics tracking and reporting to monitor engagement, retention, and content performance.
- Collaborated with internal teams and external vendors to align platform features with club goals, events, and marketing strategy.
- Delivered a modern, user-focused digital experience, strengthening member engagement and supporting club expansion.
A strategic project combining UX leadership, digital strategy, and web development to elevate membership engagement and brand presence.
Consultant, Web & Platform Development — VIPinsiders
Led the redesign of VIPinsiders’ platform and website, improving content accessibility, UX, and lead generation for exclusive membership programs.
- Directed front-end and back-end development, creating responsive and secure web infrastructure using modern web technologies.
- Enhanced content presentation, membership registration flows, and SEO strategy, improving site visibility and conversion rates.
- Implemented analytics and reporting features to track membership signups, engagement metrics, and user behavior patterns.
- Collaborated with marketing and operations teams to ensure the platform aligned with business objectives and member expectations.
A digital transformation project combining UX strategy, platform development, and analytics integration to improve membership engagement and growth.
Consultant, Full-Stack Web Development — PrinGroup
Managed the full-stack redesign of PrinGroup’s corporate and e-commerce websites, enhancing functionality, SEO performance, and digital user experience.
- Directed a team to implement responsive web design, e-commerce integration, and custom CMS solutions.
- Improved lead capture and product showcase, increasing conversion rates and online inquiries.
- Optimized SEO strategy to drive organic search traffic and enhance brand visibility.
- Delivered a scalable, user-friendly, and secure web platform aligned with corporate objectives.
A comprehensive digital project combining full-stack development, UX strategy, and SEO optimization for measurable business impact.
